“As you would expect,” Ive says, “there’s a financial consequence to integrating the sheer amount of processing power into such a small device.” “I actually think the path of holding onto features that have been effective, whatever the cost, is a path that leads to failure.” At $999, the X is also the most expensive iPhone yet. Much like the company’s move to nix the 3.5-mm headphone jack on the iPhone 7, this decision was driven by “looking to the future,” says Jonathan Ive, Apple’s chief design officer. (Though some of these features first arrived on devices from Samsung and LG.)īut in order to make it all possible, Apple had to kill the home button, a popular all-purpose navigation tool. It’s easy to see why: the X is arguably the world’s most sophisticated smartphone, with a screen that stretches from edge to edge, a processor optimized for augmented reality and a camera smart enough to allow users to unlock the phone with their face. “I look at the design as something we really wanted to do since day one,”he says. To Dan Riccio, Apple’s senior vice president of hardware engineering, the iPhone X is quite literally a dream come true. “So I’m going to continue to have fun and push the boundaries in this industry.” -Cady Lang Now Rihanna is focused on launching new Fenty Beauty collections and taking her brand to the next level. Almost immediately, the deeper tones started selling out at Sephora shortly thereafter, brands such as Make Up For Ever and L’Oréal launched campaigns targeting women of color. “It was important that every woman felt included,” she says, noting that she had “100% involvement” in the development process (alongside parent company Kendo).
Not so with Rihanna’s line, Fenty Beauty, which launched in September with 40 shades of foundation and a diverse array of makeup models.
HALO 2 PRODUCT KEY LIST 2017 SKIN
“It can go from very subtle to a complete transformation.”But for many, that secret weapon is too secret: makeup companies often cater to women with light to medium skin tones, both in products and advertising, and sideline women of color. “Makeup is like a secret weapon,” says pop superstar Rihanna. Its annual sales soared roughly 2,500% last year, and it recently beat out Häagen-Dazs and Ben & Jerry’s to become the best-selling pint in America. To that end, Halo Top (which retails for about $5 per pint) is succeeding in spades. Then again, Halo Top’s goal isn’t to replace fruits and veggies it’s to give diet-conscious consumers “an option to eat ice cream again,” says Woolverton. While those ingredients are fine to consume, they’re not exactly paragons of nutrition. Halo Top, which is also enriched with protein, maintains its low calorie count using the zero-calorie sweetener Stevia, along with cane sugar and sugar alcohol.
But such is the promise of Halo Top, whose containers invite patrons to “go ahead, eat the whole pint” in one sitting and whose product the company’s CEO, Justin Woolverton, routinely calls “healthy.” On the latter point, there has been some debate. It sounds almost too good to be true: a flavor-packed, low-sugar ice cream with no more than 360 calories- per pint.